conversion rate optimization

How to Improve Your Website’s Conversion Rate and Increase Revenue with User Experience Design Essentials

June 30, 2019Web Design

UX website designer

Did you know that 88% of people will opt not to return to a website after a poor user experience? This may be a shocking statistic, but it goes to show how significant user experience is in website design.

User experience (UX) is the overall experience a visitor encounters on a program, mobile app, or a website. User experience isn’t just a single design layout or element that defines the whole experience but rather an extensive compilation of numerous interactions combined to produce either positive or negative feelings about the website and automatically the parent company.

Besides improving your website conversion rate, the emotional link that consumers develop is a direct result of the UX design on your website, which directly influences consumer retention, brand identity, and the business objectives.

Below is a list of design essentials to enhance your website user experience, improve conversion rates, and increase revenue:

Integrate consistent branding

According to Lucid press, in partnership with Demand Metric, consistent branding has the potential to increase revenue by 23%. Incorporating a solid visual identity across all platforms, including your website, and devices will help to create a brand that consumers are delighted to engage with over and over again.

Developing a solid visual identity doesn’t have to be rocket science, it’s all about using a recognizable color palette, consistent typography, imagery that offers information and value to users and subtle branding—usually in the form a watermark-like logo on each of your web pages.

The incorporation of consistent branding provides a steady environment that empowers user to easily navigate through your website and find information or products they are interested in without any distraction or confusion.

Use a clear call-to-action

Using call-to-action (CTA) buttons in your website is an effective way to attract attention, encourage action and increase conversion rates. Surprisingly enough, even after finding ourselves in an online site, some of us won’t know what to do next, unless the CTA clearly and directly outlines it. CTA buttons lead consumers to the desired action that would promote the achievement of your goals.

However, to capitalize on your UX design and the efficiency of CTA, you need to be strategic. Below are some tips you could follow to ensure you achieve the desired results:

  • Make the buttons big enough and entirely clickable. Don’t rely on the text within the button only.
  • Use large and readable fonts. A simple sans-serif typography will do the trick.
  • Use large and readable fonts. A simple sans-serif typography will do the trick.
    Write a straightforward and easy to understand the message that states what will happen once the consumer clicks the button.
  • Ensure the CTA stands out to attract user’s attention and boost conversions. You can do this by using a different hue within your color palette or a unique shape that make the button stand out.
  • Use white spaces to allow your message to breathe.

Be consumer-centric

It’s so easy for designers or companies to become immersed in the latest, flashy designs without considering the consumers. Websites are for users! Therefore, while including any feature or integrating any changes, it’s essential to consider how these changes will influence a user’s experience.

As you carry out consumer research, you and your team will realize the features which are most significant to consumers and those that won’t make any substantial difference in the customer’s overall experience and engagement with your brand. Once you come up with your UX design, invest some time for an A/B test-run of the new features as you improve your design. According to a Conversion Rate Optimization Report by Consultancy in association with red eye, most companies discover the most significant conversion rate optimization through A/B testing compared to total implementation.

Focus on first impressions

Based on research, it takes approximately 0.05 seconds for consumers on your website to develop an opinion about your site. This impression depends on a multitude of factors including website speed, structure, text, and many more. Although it may be a rather difficult to change all the factors involved, there are a few aspects you can modify to create stronger first-time impression of visitors.

A.  According to Chart beat, 66% of user-time is consumed below the fold. Consumers tend to become interested in the content below the fold only if the above the fold content is captivating enough. There are some tips you could use to make above the fold more compelling as listed below:

  • Utilize visual cues to encourage engagement. Visual prompts can include a video ‘play’ button, a downward pointing arrow, etc.
  • Using animation to change page content.
  • Using alternative navigation styles to promote scrolling.

Improve your website speed because it’s vital to your company’s success. Consider the tips below to improve your website’s speed.

  • Using texts instead of videos/images above the fold.
  • Using CSS icon fonts instead of images.
  • Using familiar design patterns in your layouts.

Based on a study by Stanford University, approximately 50% of consumers consider website design as a leading indicator of credibility—an indispensable feature for brands that attract new users and converts them into returning clients. Using the tips listed here, you too can create a website that promotes the credibility of your brand, improves your conversion rate, and ultimately increases revenue.

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