Unless you are naive, an entrepreneur with blinkers on, you must have seen the incredible transformation and massive shift, which is going on in the online world. There are constant conversations going on on all sorts of issues, including customer needs and expectations. These changes have given the wise entrepreneur a very effective medium to listen in on conversations, which could tell them what their market is thinking and really wants.
The transformation in the online world has seen numerous new opportunities appear via the new social media platforms, which allow customers and prospective customers in all markets, to communicate with the person behind the product or service.
Any smart marketer will use the social media to provide relevant communication with their market, directed at the soft triggers within their target audience. This strategy when carried from a perspective of sharing and giving, where the entrepreneur constantly adds real meaning and value to the various forums, will help get the people in your target market to know, like and trust you and your product or service.
So, let’s dig into the main purpose of the post where I am trying to explain 30 different but useful ways to market your business using social media.
Ways to Market on Facebook
Facebook is undoubtedly the most common social platform that people espouse. Other than the normal use of sharing pretty photos, videos or chatting its popularity can be tapped as a source of the market. Facebook can lead to great traffic to your site and is thus a hot spot for branding your business, product, or service. At first, we are going to check the ways to market your brand, product, business, or anything else on Facebook.
Effectively Divert Social Media Traffic To Your Site
Every business that you hold is highly recommended to have a website. This acts as the market site for your followers and possible clients or store for your products. This can be realized by using large icons to the social media sites.
Know Your Best Period To Post
Facebook pages have the insights feature that gives us a view of the number of friends in your network that is online at a particular time. This helps you choose the most “fertile” time to post your content. Choose the best period wisely when you’re posting something.
Be Consistent And Post Educative Content
It is important to have a schedule of your content that you will post. There are over 800 million users on Facebook on average per day and to tap this populace it’s nice to schedule your posts. To build the confidence of your follower’s post content that educates them, entertains or encourages them in their various spheres of life.
Make Use Of Facebook Ads
It does cost much investing in Facebook ads to widen your area of view, but it is a worthwhile expenditure. It has a great impact since it broadcasts your product or service to more people who are not your fans already.This can eventually lead to a higher conversion rate of viewers into clients.
Create And Join Facebook Groups
To effectively maintain and engage your followers starting a group is a big feat. This helps keep conversations going on inspiring the loyalty of members. You can even a join a group which is already popular within your targeted niche.
It is of great consequence to engage Facebook as the social media platform to market your product or service. It will increase your traffic tremendously, and the conversions that lead to business can be great.
Ways to Market on Twitter
There’s the big question that everyone that’s reading this has. You know it is. You have the greatest business, (probably online) and it has HUGE potential. You just don’t know how to tell the world about it. It’s the number one reason why people quit online programs. They just don’t know how to get the word out there! They have a great product, a great business, a great opportunity, they just don’t know where to start or where or even how to advertise or market it! Really, my friends, it’s sad. Very sad.
Let me tell you,my friends, the post is absolutely genius, and works extremely well! In regards to Marketing on Twitter, there are some basic yet vital strategies you must adopt in order to utilize Twitter to its maximum potential and to gain rewards.If you’ve ever wondered about marketing on Twitter, keep reading!
Friendly Followers, Not Dealing Dollars!
One of the main principles is to engage with your followers on a personal level. It is vital you build a relationship with your followers first; this will gain higher credibility, trust,and loyalty from your followers because it shows you care about them and their interest in your business.
Treat Others, As You’d Like To Be Treated
If you help people out, they will help you out. Suffocating them with irrelevant tweets and ignoring what they have to say will get you nowhere and create a bad public image for your company. Twitter allows you to ‘Favorite’ tweets and ‘Re-tweet’ them, which is a great way to gain coverage. If you re-tweet, people are more inclined to return the favor and this is a foundation tool for creating online relationships with your followers. Always remember, be kind and helpful and your actions will be reciprocated.
Use Hashtags To Reach Relevant Users That Are In Your Niche Or Market
Another great tool to utilize on Twitter is their ‘Hashtag’ phenomenon. Like keywords, Hashtags are normally single words or phrases. By including Hashtags in your tweets it maximizes the audience it will reach because people can enter what is of interest to them and draw them to like-minded people or organizations. Hashtags now are also a trend rather than a tool so it is imperative they are included.
Use ‘Scheduled Tweets’ Feature To Reach Maximum Users
With the introduction of the ‘Scheduled Tweets’ feature on Twitter, now businesses can pre-plan tweets and pick a date and time when they want them to be tweeted. This benefits marketer battling with time differences because now Twitter enables them to automatically send tweets whilst their asleep but still engage with their followers during their prime time across the globe. In addition to this, the new ‘Scheduled Tweets’ feature can be optimized during peak times of the day. Research has shown that there is a higher volume of Twitter usage and interaction at different points of the day.
Invest Time As Much As You Can To Generate Customer
Finally, when entering the marketing world on Twitter, one vital piece of information to remember is to be patient. In order to build your marketing empire, it requires a lot of investment of time. Recognition isn’t going to happen overnight so stick with it. It may take weeks, months or years to get to where you want to so keep goals in mind and be persistent with them. Take the points mentioned into consideration when beginning your journey; after all, with the ever-changing market and technology, it may be a bumpy one.
Ways To Market On YouTube
YouTube is taking the industry by storm! It seems that anyone and everyone is beginning to make a statement on YouTube. So, the question is, should you market on YouTube? The answer is: absolutely and positively!
Currently, YouTube is the 2nd most visited site on earth and receives 58 million views every single day. That is staggering! In addition, many researchers believe that a top-rated video on YouTube will reach 60% more people than a commercial on a national TV station. So, obviously, if you aren’t marketing on YouTube you are clearly missing the boat.
Marketing on YouTube is similar to marketing elsewhere. You want to stand apart from your competition. You want to make a statement and have people remember you. This can be accomplished if you follow a few simple steps:
Setting Up A Youtube Channel
When you sign in to YouTube the first thing you need to do is set up a channel. This will allow visitors to subscribe to your content and get updates whenever a new video is uploaded. It also provides you with your own little place on the web to upload as many videos as you like. It is something you can refer people to who are new to your business.
Introductory Youtube Video
After you have signed up, registered, and set up your channel it is time to start making those videos. Silly gimmicky stuff gets people going on YouTube and a little novelty never hurts. Keep in mind, however, that you are making a video for small business marketing purposes; your video is intended to introduce people to your company, so keep the novelty at a moderate level.
Recurring Youtube Videos
After you have set up a decent introduction, introducing yourself and your company, you can start uploading videos that are more content based that include a subtle sales message. You want to keep all of your videos short if you can. Two to three minutes is standards, but for a small business marketing video with an educational message, four to five minutes might be necessary. If you can’t get your content into a four-minute video, try separating it into several segments.
Make Sure That Your Video Is Not A Blatant Advertisement
Most people that watch YouTube aren’t looking for a “sales pitch.” Instead, they are looking for information.Even though you don’t want to turn your video into an advertisement, it is still important that people understand what product you represent. You shouldn’t make it a mystery.
Make Sure That Your Video Is Not Too Dark
Dark videos are a sure way to turn off prospects. You should shoot your videos in a well-lit room. Or, you can create videos with the help of any commercial video maker.
Make Sure That The Audio Reception In Your Video Is Audible
You want people to hear what you are saying. So, the sound quality of your video must be well-sounded.
Don’t Expect Perfection
Your videos won’t be perfect and you shouldn’t expect them to be. YouTube is certainly not about perfection. In fact, most people find that a few quirks and quibbles will give your video a less “staged” feeling.
Finally, Have Some Fun!
You should smile and look like you are having a good time while you shoot your video. Add some energy to your voice and a bounce in your step.Although it’s important to present a nice image, don’t worry too much about how you look.
It’s absolutely fine if you aren’t a Skinny Minnie or a Studley Stanley. In fact, oftentimes people can relate better to people who are just Regular Joes. So, remember to comb your hair, but don’t worry if you haven’t lost those last ten pounds. You will do just fine.
Ways To Market On Pinterest
Pinterest is fast becoming one of the largest social media sites on the web, with more and more individual users and businesses joining every day. The unique, image-based social network has become a new addiction for users, which makes it a prime arena to market your business.
Pinterest has made it clear in the Terms of Service that direct sales content cannot be pinned. However, with a little creativity, business owners can promote their products and boost their brand power in order to generate more traffic and sales revenue.
Let’s take a look at some of the best ways you can use Pinterest as a new method of social media marketing for your business.
Use Pin Boards For Relevant Products Or Projects For Your Brand, Business, Or Niche
If your business has invested in QR codes, you can create a board just for them so that they are easily accessible by users. You can pin all of your coupons that can get them noticed and used by a wider range of people. For this, you can use coupon boards. You might make how-to or educational videos on YouTube or your blog, so why not pin them? This can help build more traffic to your site and broaden your audience.
Use Product Bundle Boards To Attract Customer
If you offer products that can be bundled together, pin it! People love to get grouped items at a lower price. This would work really well for party supplies, games, books, etc. Product Boards Sharing on Pinterest spreads faster than juicy gossip. You can create a board of your products that will essentially market themselves. All it takes is one person to repin those products and before you know it, hundreds of others will be sharing the items they love with their followers.
Every business has a targeted audience, sometimes a lot more than one. You can create a unique pinboard for each different group and pin it with items that are specific to that audience. You can use targeted pinboards to catch the users. Pinterest can be used as a free research tool. You can see what is trending, what products people love, and how to market those products.
Hold Contests And Ask For Interactions To Enter
Contests are always a great way to generate some interest in your brand through social media. On your blog or website, you can ask customers to pin a photo of themselves using your product and give a prize to the best one. Pinterest can be used as a free research tool. You can see what is trending, what products people love, and how to market those products.
Why Not Try Some Cross-Promotion?
Anything you post on your blog or other social media sites should be added to your pin boards as well. If you hold a contest, it needs to be held, officially, on your own blog, website or social media pages to avoid violating the Pinterest TOS.
Add The Buttons On Your Website Or Blog
You can add the “Follow Me on Pinterest” button as well as the “Pin It” button. This makes it simple for readers to start following your boards and to pin anything they see on your site. It only takes a few seconds to install each of the buttons and you can start seeing the benefits!
Ways To Market On Instagram
The single most common problem facing businesses is driving traffic to their website and in turn getting more conversions or sales. While you might get hits on your website, there is no guarantee they will turn into sales or conversions for your business. You need to create a solid brand image before and build credibility with respect to your brand and business before you can see conversions in large numbers.
There are many other ways you can use Instagram to promote your brand and business. Here some ways you can use Instagram to boost your brand’s image.
Use Brand-Specific Hashtags
The right way of putting your business and brand out to the Instagram world is by using hashtags specific to your business, brands, products, and services. This ensures people identify your brand or business with the hashtags they come across on pictures posted on Instagram. This helps create and build brand awareness as well. Ensure the brand-specific hashtags are included in the bio section of your profile as well. This way people will read it when they look at your profile.
Use Quality Media
To improve your visibility, you need to make and share high-quality photos and videos in your feeds. Where necessary, seek professional assistance or advice from a photographer. However, you can use a great camera to take sharp pictures. Try to get your images at best angles. Edit your photos for better results. There are some free photo-editing tools that can help you to edit your photos to get the better result.
Connect With Our Followers
Maintaining contact with your customers is vital, particularly for developing business with a small market share. You can start by showing your clients that you are concerned about their feedback. You can achieve this by replying to their questions and comments. This will improve user-generated content and credibility as well as promote the visibility of your products and business. Your Instagram followers can significantly influence the success of your enterprise, and you should never underestimate them.
Use Tagged URLs
When you upload pictures related to your business or products, it is a good idea to insert links to your website in a manner that the URL can be tracked through analytics. This way, you know there is traffic being driven from Instagram to your website and probably resulting in conversions for your business.
Instagram contests with some giveaways unique to your business or the hot favorite of people make for a great brand audience engagement technique. More than the contest in itself, it will be the prizes that the winners receive that will attract your audience to the contest and your Instagram account in general. Contests, where you ask the participants to tag your Instagram account when uploading the entries, is a sure way of getting people to notice your brand and get new followers in the process.
Give A Sneak Peek At Your Followers
I hope you read all the ways to market your business with social media. If you listen in on the various social media platforms and there is a real concern about your product or service, you can quickly respond. This quick response, when done properly, can turn what may have been a damaging situation into an opportunity for you to show how good your company really is.
A quick response, in which you show your companies willingness to sort out any customer concerns, can become one of the most powerful marketing tools possible. Other potential customers in your target market will quickly get to know, like and trust you.
Basically, the field of social media entails having a relationship with like-minded people using the internet as a platform to establish this relationship. The radio industry in a sense does the same thing. You listen to your favorite morning talk show because you can identify with the people on the radio, you might agree with the way that they look at the world, or you may listen because of exactly the opposite. The point is that you listen to these people for their personalities. They move you in different ways this is exactly what social media does. This is quickly becoming the most effective way to market your business.
Lastly, I hope you have learned a lot to grow your business by dint of social media marketing. Social media is the great source of driving traffic to your products if you use it properly. So, follow the ways I’ve explained and start getting more customers. Good Luck!