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Why is a Business Website Redesign Important at the Right Time?

June 15, 2021Web Design

A poorly designed website can hinder the growth of your business instead of helping. In this case, redesigning a website is an essential step to building a successful business. With that being said, website redesigning is a challenging task. UI/UX is the main part for website redesign.

Don’t assume that “redesign” means changes need to be done on every page and graphic design element. The truth is, a redesign can only include functional changes that assist your website to perform better and help you reach your marketing goals.

Now you might be wondering, how will I know that my website requires a redesign?

Well, in this guideline, we shared the answer to the below question.

  • Why redesign a website?
  • Benefits of a website

And many more.

What is a Website Redesign?

A website redesign means a complete change in code and website appearance. It is pretty similar to renovating your home or office, or shop. You might not change the logistic parts such as pipes, sewage, and electric hookups, but change everything around it.

Website redesign involves changes in some or all of the below things:

  • Updated server
  • Mobile-friendly design
  • User experience design
  • SSL Certificates
  • Branding changes
  • Change in the website template
  • Technology adaptations
  • New service and products
  • Persona targeting

The main goal of redesigning a website is to improve online search, reduce user friction, ensure a better user experience, and generate higher conversions.

5 Reasons Why You Need to Redesign Your Website

Here are 5 reasons to give your website a redesign. If you find any of these reasons are true with your website, don’t be late.

1# You are Not Getting the Expected Result

The most common reason for a website redesign is not getting the expected result from the website. If you experience the below points, be sure it is high time you should redesign your website.

  • Not be getting enough sales as expected
  • Clients are not filling your contact form
  • Not having the required numbers of subscriptions

However, you may not be required to redesign your whole website. Simple redesigning of a section can do the trick.

Let’s say visitors are not purchasing because of the unclear “call to action.” Perhaps the purchase button doesn’t stand out from the rest of your website.

Here the critical thing is, you will never know the reason for not getting the expected result until you change the design and track the result.

At this point, you can survey the usability of your current users. This will let you determine whether you require a redesign of your whole website or improvement needed in a specific portion.

2# Your Website is not Mobile-friendly/Unresponsive

In 2019, 53.3% of traffic had been generated from mobile or smartphone.

This statistic is enough to let you understand why you require a mobile-friendly or responsive website. You have to make sure that your website responds seamlessly on the mobile device.

A responsive website means; your website should offer great UX on a tablet or smartphone as it provides in the desktop version with the outstanding flows of the information and structure. Poor performance of your website on mobile devices affects your organic traffic and SEO.

Also, it would help if you kept in mind that, according to Google, mobile responsiveness is now a crucial factor in getting rank.

3# Slow Loading Time

Ask yourself, how long will you wait for a slow-loading website? In fact, we all love speed, and 47% of people expect a website to load equivalent to 2 seconds or less.

So, check your website loading time. You can take assistance from Pingdom Tools or Google PageSpeed Insights to know your website speed.

The speed checking process is effortless. Simply enter the URL of your website in the required area, and let the tool complete the analysis. Once the analysis is finished, you will know how slow or fast your website is. Also, the tool will recommend what to improve.

Most of the time, an UN-optimized image is the main culprit. Moreover, poorly designed plug-ins, several script files, etc., are other reasons for slow loading time.

If your website loads slowly, redesign your website that uses website optimization technique.

4# Poor UX

You will need a website redesign if your website offers poor UX. You may lose potential customers if your website doesn’t provide clear information about your services, business. Additionally, visitors will not show interest in roaming your website if they don’t find the required information.

It may happen due to several reasons. The most common reasons are:

  • The website is not designed to keep customer’s intention in mind
  • Your website is full of jargons that the visitors are unable to understand
  • Your website consists of unnecessary links
  • A tricky website navigation process

Redesigning your website will help you to organize everything about your website in a more logical way. Once you figure out the problem, develop a plan and enhance the whole user experience.

5# Outdated Design

Currently, customers demand cutting-edge website design.

As per Stanford University, 75% of users judge a company’s credibility by looking at the design of its website.

More and more people visit websites which have a modern design and eye-catchy look. Moreover, people believe that untrustworthy sites come with an outdated design.

So, if your website design is outdated, don’t be late to redesign it. Otherwise, the wrong impression will be created and you will lose a potential customer.

What are the Benefits of a Website?

The benefits of a website are limitless for a business. A business gets below the benefits of having a website.

  • A website helps to develop an online presence.
  • Allows the business to target local customers.
  • A website is an information resource of a business.
  • Creates trustworthiness and reliability.
  • Helps to improve SEO rankings.
  • Allows easy access to customer service.
  • It supports you to get online queries.
  • Let’s you to save money since the paper advertisement is unnecessary.
  • Builds your reputation.
  • Assists to expand your business.
  • Social media presence improves your sales.
  • Helps you to create a community.
  • Users can learn more about your business.
  • You can stay in touch with your customers through the email list.

Final Words

If your website falls short in any of the above-shared areas, website redesigning will become mandatory. Since a considerable amount of time, money, and effort need to be invested in redesigning a website. It would be best to take website redesign services from the website design Sanford. The expert team will use their knowledge and expertise to bring the best result that you require. They know the importance of a website and can assist you in creating a website for your business.

Time is precious, and you should not wait to make a precise decision regarding redesigning your website. The more late you make the decision, the more you will lose potential customers.


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